When released in 2003, Disney's Finding Nemo was highly successful grossing $339.7 total in the box offices. The success of this film is owed to its salty sweet marketing and distribution strategy which time and time again has made Disney films top notch and popular. Disney used trailers prior to the film that gave out little information entailing the storyline. However, as the release date got closer pieces of the story were told to the public as Nemo and other friends in the movie made appearances at the Disney parks. This allowed guests to interact with upcoming film character thus building the anticipation for the film. This proved to be successful as according to Disney Wikia "The film's use of clownfish prompted masspurchaseof the animal as pets in the United States." The film's popularity still lives on as there are currently rides in the Disney Parks as well as an upcoming sequel to the movie to be released in 2016.
Disney new and original ideas are what consistently keeps the target audience of not only children but adults too, interested and anxious to see what is next. It is films such as Finding Nemo that proves that Disney is timeless and can be enjoyed by everyone. With it's stellar marketing and distribution techniques, Disney will never go out of style.
References:
Finding Nemo. (n.d.). Retrieved January 9, 2015, from http://disney.wikia.com/wiki/Finding_Nemo
I agree that Disney's marketing techniques of having new attractions at the parks, and showing little preview clips of movies helps target the audience into getting more excited about upcoming movies. Having new attractions at the parks for Finding Nemo definitely helps promote more attention for the new movie in 2016. I agree that they don't just target one audience because I definitely can't wait to watch!
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