The buzz for Disney's The Princess and the Frog all began when information on the first African American princess was released. This new princess was made the movie so popular.According to Brooks Barnes "Disney has been criticized for years for its lack of African-American royalty" which only shows how the edition of Princess Tiana into Disney Princess history, was well waited for. The marketing of this movie included Halloween costumes reflecting the characters in the movie, and online video games becoming available were only the beginning of the mass advertising of this film. Within the theme parks, Disney World put emphasis on New Orleans, the films setting, by having actors dress in the ways of the time and place of the movie. The movie was released all over the United States and included a limited day release grossing $263,980 and $786,190 its opening weekend.
Princess Tiana took the world by storm being the first of many ambitious princesses marking a new era and meaning to what it takes to be a princess. The Broadway resembling soundtrack captivated the audience and made the popularity of the movie increase tremendously. Disney added its touch of magic to this film that will be continued to be cherished for years to come.
References:
Barnes, B. (2009, December 13). Disney’s ‘Princess’ Displays Limited Box Office Magic. Retrieved January 29, 2015, from http://www.nytimes.com/2009/12/14/movies/14box.html?_r=0
The Princess and the Frog. (n.d.). Retrieved January 29, 2015, from http://disney.wikia.com/wiki/The_Princess_and_the_Frog
Personally, this is one of my all-time favorite movie. I feel like it started a movement being that it features the first African-American princess. Not only that, but the message being expressed is quite different from the usual princess movies. This movie wants its audience, consisting of both boys and (mostly) girls, that hard work and determination leads to success!
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