When released in November of 2010, Tangled instantly became a success making $200 million in North America alone. In collaboration with Pixar, Tangled is one of Disney's most popular and profitable films. Prior to the release, Disney promoted the film in an interactive way. At the Disney parks guests could meet characters from the movie and play games with them letting guests be a part of the magic. As well Disney released a short clip for the film months before it hit the theaters and continued to release more clips as the date got closer. The soundtrack was released on ITunes before the film came out which allowed the fans to be able to listen to the songs before they were seen on scene.
"Thats the magic of the Disney business (bloomberg.com)." This quote is proof that Disney's magic is timeless and is spread throughout each Disney production. It is this magic that keeps the audience coming back for more and more.
References:
By Christopher Palmeri and Anousha Sakoui. (2014, March 14). Disney's 'Frozen' Passing $1 Billion Cements Rebound. Retrieved January 22, 2015, from http://www.bloomberg.com/news/2014-03-13/disney-s-frozen-passing-1-billion-cements-rebound.html
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