Our favorite monsters took the big screen once again in 2013 with the release of Monsters University. This movie was produced as the prequel to Monsters Inc., the original film. This film was geared toward everywhere from young children, to teens that grew up with the original film, and to parents. Four teaser trailers kicked off the marketing of this film in 2012 followed by a full trailer release in 2013. Disney marketed this film in such a way that allowed audiences to see their beloved characters in a whole new light; the college years. Disney also had a total monster takeover at their theme parks leading up to the release. This included character interaction, posters for the film, recreations of the university featured in the film, and large amounts of merchandise. Making $268.5 million in box offices, the film was not only popular in the U.S., but in Europe as well.
According to Rotten Tomatoes, "Monsters University unlocks the door to how Mike and Sulley overcame their differences and became best friends." This film broke barriers in creating such a large target audience because of its funny story line which appeals to all ages. This piece will continue to be enjoyed for years to come as the story of how two different monsters became more similar then they would have ever guessed.
References:
(n.d.). Retrieved February 19, 2015, from http://www.rottentomatoes.com/m/monsters_university/
Monsters University. (n.d.). Retrieved February 19, 2015, from http://disney.wikia.com/wiki/Monsters_University
Monstrous Summer at Walt Disney World Resort. (n.d.). Retrieved February 19, 2015, from http://disneyparks.disney.go.com/let-the-memories-begin/monstrous-summer-walt-disney-world/
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